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Sara Taylor
Sara Taylor Fagen (born September 15, 1974, in Dubuque, Iowa) is an issue strategist that specializes in integrating data and technology. Sara spends her time working with DDC Advocacy, a campaign, PR, & technology firm; Deep Root Analytics, a media analytics firm; Resonate Insights, a big-data online media firm, and CentraForce, a cross-media research company. Sara is a technology and data entrepreneur who is a former Bush White House political aide.
==Career==
In 2008, Fagen founded a new media firm, BlueFront Strategies, a strategic consulting and public affairs company, focused on providing the business community with cutting edge issue advocacy and solutions.
In mid-2009, Fagen co-founded, with public affairs veteran John Brady, the company Resonate Networks, an advertising firm that uses data on political leanings and attitudes to help companies and interest groups sell online ads.
Fagen became a Partner at DDC Advocacy in 2011 after the company acquired Bluefront Strategies. In 2013, Fagen, along with the partners of TargetPoint Consulting, formed Deep Root Analytics, a media analytics company that helps clients use big data to make smarter ad buying decisions. Fagen also sits on the board of CentraForce, a cross-media research company revolutionizing how audiences are defined, reached, and brought to the point of action. Sara’s commentary can be seen on CNBC, where she is regular contributor.
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